Context-dependent ad to attract visitors
Context-dependent advertisement is one of the ways to attract PARTICULAR visitors to your site. For runet it’s Yandex.Direct, and for English sites it’s Google AdWords. Ad looks like a block with the content fitting the content of the site.
There are many sites with casino reviews, which contain context-dependent ads. They reflect an advertisement block with the text relevant to the site content. For example, a site with casino reviews will have an ad “Online Casino” and a link to your site. It’s added after you register at Google AdWords. Choose right words according to the ratio price/number of inquiries. All depends on the budget and optimization of your site. Then it’s necessary to renew your balance by credit card. After that look at the stats and greet visitors.
Also you can get traffic with the help of Pay-Per-Click systems. There you get traffic from doorways mostly (sites for a day), and it’s difficult to judge its quality – it depends, as the users don’t like when they transferred through a dozen of sites before they come to yours.
What are benefits of context-dependent ad in comparison with the graphic ad? The main are: it’s more object-oriented, it gives more qualitative traffic and more money. Nobody pays any attention at graphics any more! Moreover, when you use context-dependent ads, the name of your site is always at the top – that’s the way that name brands are created!
Well, both: visitors and you are happy! The main thing is to plan the budget in a right way. And, of course, you should not forget about other sources of getting traffic.